Lorraine is the president of Lessons in Loyalty. In addition to her customized work with individual companies, she also delivers keynote speeches to organizations on her recently published book, Lessons in Loyalty, which outlines the principles utilized by Southwest Airlines to create one of the most productive and successful cultures. This message is quickly gaining momentum in the business community as a basis for companies who want to know how Southwest Airlines and other companies do it. In addition, her book has now been published in four countries.

As a former 15-year executive of Southwest Airlines, she has taken the principles and practices learned while working there to many companies who have benefited in seeing their employee productivity rise and their bottom line affected in a positive way.